Thursday 23 April 2015

Case Study 2 BBC News



Basic details

What do the letters BBC stand for?
British Broadcasting Corporation.

How is the BBC funded?
A conundrum in public service broadcasting is how to ensure that a publicly-funded broadcaster can remain independent from political control. The licence fee is a necessary, if not sufficient, part of the solution. It ensures that it is the British people who pay for the BBC, not the government.
What is the BBC's famous mission statement? (Clue: it's three words)
Inform, educate and entertain.

What is BBC1's programme remit?
To be the BBC's most popular channel and to attract high viewing figures.

How does the BBC News at Six fit into BBC1's remit?

Presenters

Who are the presenters of BBC News at Six?
Fiona Bruce, Sophie Raworth, George Alagiah.

What are the presenters wearing? What does this communicate to the audience?
The presenters are usually dressed formally. The females either wear dresses or shirts with skirts and the males wear suits.

Why might a TV News programme use a variety of presenters?
It may use a variety of presenters to attract and more varied audience.

How are other reporters or presenters used in the TV news programme?
They are used as helpers and the people that give you the main information.

Is there a balance between male and female presenters? What about race/ethnicity? What effect might these aspects have on an audience?
There is a slight imbalance between the presenters as there are two females and only one male, however the two females British and the male is Tamil which can indicate a diverse range of people, yet some people may argue that it is more British based.

Opening sequence
Analyse the opening 2 minutes of the programme.


What is the very first shot?
The very first shot is of the presenter introducing one of the main stories.

How does the opening sequence use graphics or images to grab the attention of the audience?
As the presenter is talking about Tesco's loss of money, they include graphics to grab the audiences attention.

How is music used in the opening sequence?
The music is quite serious and can indicate that it is the start of important information.

How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later?
There are 6 news stories presented briefly in the opening sequence. The audience is told what will be coming up and in what order so if they only want to watch the sport, they can only watch the last minutes of the programme.
Studio mise-en-scene

What aspects of the studio can be seen by the audience?
The audience can see the computers behind the studio, chairs, tables, screen and cameras.

Are the presenters standing or behind desks? Why do you think this is?
The presenter is first sitting behind a desk then is standing next to the screen.

Are journalists or technology visible? What might these things suggest to the audience?
There are no journalists visible, and the only technology visible are the cameras and the big screen.

How does the studio use colour?
The studio uses the colour red for their audience to recognise that if the news is on TV, they know it is BBC News at Six.

How news stories are presented

How does the news programme typically present a story?
The news programme presents their stories in a serious way. They don't have personal opinions and they don't have only one point of the story.

What difference techniques does the programme use to present the news? (E.g. presenter to camera, reporter on location, interviews, graphics, images, video etc.)
The programme uses presenter to camera, reporter on location, interviews, graphics and videos.

What types of news does the TV News programme typically cover? Give five examples (e.g. politics, international, sport etc.)
It covers all types of stories however it is a British based story programme therefore they don't cover as much international stories.

Give two real examples of how news stories are presented to keep the interest of the audience.
The use of graphics and the use of reporters on the actual location. 

Running order


Watch the first 15 minutes of the programme – as recent as you can find.

What is the top story?
The top story is Nepal Earthquake and trying to find survivors.

How long does the top story last for?
1:50-10:01 (8:51 minutes) 

What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’). 
A male nurse sentenced to 18 years in prison for filming himself abusing and spying conscious  unconscious female patients, enquiry  2 children died in Yorkshire from carbon monoxide poisoning (8years ago), legal HIV self test on sale, labour stamp duty pledge for first time buyers, election 2015.
How long is each story shown for?
More or less 5 minutes. 
Why do you think each story was shown for the time it was?
So you can get a good insight in each of the stories. 


Audience


What is the target audience for this BBC News at Six? Research online – you should be able to find plenty of suggestions to the target audience if not the official target audience of the programme.
The target audience varies from the age of 16 to 35.
What are the viewing figures for BBC News at Six?
4 Million views on average.

Why might someone choose to watch this TV news programme over others?
Some people may argue that it gives more information than other news programmes.

Is there an opportunity for the audience to get involved in the programme or comment?
Yes, BBC have a twitter account where the audience can interact with the live programme and give their opinions about certain stories.

What audience pleasures (Uses and Gratifications theory – Blumler and Katz) does the programme offer?
I don't know. 


Institution


What other news programmes and services does the BBC offer in addition to the BBC News at Six?

What role does OFCOM have in making sure TV News is fair and accurate?
Ofcom regulates the content of the news to make sure that the stories are not from one point of view and that there aren't any personal opinions or comments.

The BBC has been accused of 'dumbing down' the News at Six. What does this mean? Do you agree with the accusation that the news is 'dumbed down'?
This means that they break everything down into smaller and easier to understand pieces. I disagree with that as many of the things they talk about I do not understand or find hard to understand however, many people would argue that they do dumb down many things.


TV News and New/Digital Media


Does the TV News programme have a dedicated website?
Yes it does. 
What does the website offer viewers?
You can find all the information you need if u missed it on TV or if you don't like watching the news on TV.

Does the TV News programme have a Twitter feed?
Yes it does. 
How does the Twitter feed promote the programme?
The audience can interact with the live programme and also give their own opinions and comments about the stories. 
Is there an opportunity for the audience to get involved in the programme or submit news stories?
don't think so. 

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